imag is a corporate publishing product. With the aid of interesting articles the online magazine wants to commit clients, partners and prospective customers to the respective publisher. The logo shows a dolphin made of fire that arises from the brand name and is captured on the peak of its flight path. The dolphin as an intelligent, very communicative animal represents the medium “online magazine”. The fire demonstrates the qualities of the magazine: high knowledge and passion. Moreover, in its movement the fire dolphin symbolises the dynamics of the New Media and the elegance of the science-based articles.