- Designed by
- Designer Website
Melbourne is a progressive city, internationally recognised for its diversity, innovation and liveability. Our challenge was to create an identity for the City of Melbourne that would reflect Melbourne’s cool sophistication, capture the passion of the council and the people, and enable a unified and future focus for the City. Centered around a geometric framework, the identity is as iconic and multi-faceted as the city itself. At its heart, the M provides an iconic surface for endless visual executions to take place, adapting to suit the full range of services, sub-brands, initiatives and audiences.