his logo was designed for an environmentally friendly graphic design agency located in Australia. The simple bird icon represents the connection that the company has to the environment. The bird mark is aligned vertically above the type to reinforce the importance of the company’s eco-focus, and adds to the distinction of the design. The typeface was selected to compliment the lines of the bird mark. It is also modern, bold and exudes quality. All traits that the company wants to convey to its clients. The overall simplicity of this design makes it memorable.