Not so sure about this one. I get it, but not sure I’d get it if I didn’t know it said Play. Cool for designers, not so much for public identity.
If I didn’t knew it read play it would probably take me a very long time, if such time ever ended, to figure it out. The concept behind it is fine, but the execution not so much.
i like it.
‘a’ and ‘y’ is not very clear. but all logos doesn’t have to be too obvious.
I think the concept is very fun! I don’t know how well it would work as an identity, but then again, it’s nice to see something so fun and subtle. It’s a nice change, and very playful.
very good work. i’ve noticed the word play pretty soon… cool concept.
it reads like pldv or plav, to me, first go around.
I saw it from a huge list of logos and I didn’t know it said play. It was the only one I went back to because I wanted to figure it out. I had to stare at it for a while but I got it and now I won’t forget it.
It reminds me of pigeon logo.. http://www.pigeonbaby.info/index.php
90% of the population wouldn’t be able to read this if they didn’t actually know what it said. From a mass martket point of view you would have to fail this logo…imo
Who says they couldn’t add small, plain text below it that said “PLAY” so people would understand it right away?
I love it.
Not gonna lie, i was convinced it said Phd<3 …
Baffled by how many folks failed to even read it properly… Totally clear and effective to my eyes… this is one of the most fascinating logo designs I have seen in a long while. Love it!
This one jumped out at me. I read it immediately and it gave me a little tingle…!
I hope this is the logo for an adult toys company because it’s sensually erotic in a very soft, gentle way.
With Mark and Chris, I believe this was the best logo I saw from a pile of them from Smashing Magazine.
Did anyone notice it’s just hearts?! It’s perfect!
Consider to add faded letters inside hearts. Will be more recognizable.
I read “PLAY” before I saw it was only hearts.
I couldn’t read it. I expected it to read something love related. Play and Hearts don’t go together imo
I read Flav… but I think it’s a nice concept, not sure it is readable enough though. I’m sure the average person wouldn’t read it right.
I had no idea what it said ![]()
I had to click the link just to find out what it said!
So in a way I guess it works (I get curious when I don’t get it) but in a way it doesn’t (I get frustrated when I don’t get it)…
woooooooooooooooooooooow i was fascinated by this the moment i saw it, one of the best logo designs around for sure
The letter I have the most trouble with is the “a”. Did you try it with the heart upside down for the “a”? It would be a capital “a” then, but it may read more quickly. I would also try it with a round, red button to the right of the word “Play” with a white heart in it pointing to the right. If it works, it would read as a play button and people would understand the identity more quickly, while still keeping it fairly clean and simple.
muy bonito tu creacion felicidades.
Creating your very nice congratulations.
I came to post the same thing Rich did. I think the heart upside down would help it read better as an a.
agree with Rich and Aspiring designer!
When I saw first time….. I am impressed. But I read as pbdv
I also read it as “PLAY” instead of hearts the first time round, then as I looked further I realised what it was made of.
An extremely well thought logo design, as mentioned previously it would do fantastically as a high-end adult boutique or something of that nature.